While the music world celebrates a young man by the name of Elvis and his unique brand of rock’n roll, 1954 also brings all kinds of innovations to the Schneiders company. An extra floor is added to the factory, while in the new works canteen, which is installed at the Siebenstädterstrasse barracks, employees can now enjoy a warm meal. Yet another highlight is a visit by all employees from the original Vienna location to Salzburg.