1970 is a year of anniversaries. The original location in Vienna celebrates 75 years, the purse factory 35 years, while Schneiders Coat Factory in Salzburg marks its 25th birthday. At anniversary celebrations on 1 September, prominent political representatives are in attendance, including trade minister Staribacher and president of the Austrian Chamber of Commerce Sallinger. On the commercial side, things are constantly on the rise: Schneiders takes over the tradition-rich Viennese raincoat manufacturer Noperti, and, at Cologne International Men’s Fashion Week, Schneiders is able to develop new markets within the European Common Market for the first time.