1975

Schneiders_Chronik_Website_Bilder_1280x720_1975

In June 1975. US President Gerald Ford visits Salzburg. As protection from Salzburg’s persistent rain, he is presented with a Schneiders loden coat. A thank-you letter confirms: President Gerald Ford is highly satisfied with his “Austrian Loden Parka” from Schneiders. Motivated by such prominent praise, attempts are initiated to conquer the Asian markets from a base in Hong Kong.