1998 is focused squarely on remodeling work in Aribonenstrasse. Within the scope of this major project, an additional floor is added to the original building, which is also brought up to the most modern technical standards. The sustained success of the Habsburg brand leads to the opening of the first Habsburg Store at traditional Viennese department store Steffl. Amadeus Fashion creates a luxurious capsule collection under the name “Collection Solitaire”, featuring the world’s most exquisite fabrics. 1998 is also a successful year for Austria’s Olympic team: Clad in the finest tuchloden from Schneiders, they manage to capture a total of 17 medals.