A generational change takes place. On 1 February 2011, Katharina as well as Veronika Schneider assume leadership roles in the company. Katharina takes the reins for the Habsburg brand, Veronika serves as authorized representative for all retail activities of Schneiders Salzburg and Schneiders Landart. In future, Alfons Schneider will take care of strategic development for the corporate holding company, while wife Michaela is retained in the company in a consultancy role. Yet another milestone is the collaborative collection with Peter Pilotto London – the Schneiders by Peter Pilotto Capsule Collection. The young designer duo from London and the Salzburg family business develop together a vision for the symbiosis of tradition and modernity.