HERITAGE
1946 BEATING THE RAIN
Post WWII, Austria is short on essentials. Julius Schneider finds surplus waxed cloth from military stock and sees an opportunity. He repurposes the fabric into durable, weather-proof trench coats. Schneiders Mantelfabrik is born in Salzburg.
1951 FIRST SUCCESS
With growing demand, production expands into sportswear and hunting garments. The DirtI-Trench jacket, worn by Austrian motorcycle champion Fritz Dirtl, is an instant hit..
1975 ICONIC AUSTRIAN STYLE
During U.S. President Gerald Ford’s visit to Salzburg, Alfons Schneider gifts him a loden coat to protect from the region’s characteristic Salzburg Schnurlregen – a fine, persistent rain.
1976 ON THE OLYMPIC STAGE
Our events prioritize comfort, safety, and respect—so you can show up as you are and fully engage in the process.
1985 CROSSING BORDERS
Schneiders becomes an internationally recognized brand following its participation in the New York Pret fashion shows.
1980s-1990s A BELOVED CLASSIC
Schneiders enters the style capitals of Paris, London, Milan, and beyond. The brand builds a loyal following for its understated elegance, quality craftsmanship, and attention to detail.
SCHNEIDERS TODAY
From 2025, a new chapter begins under the leadership of Giovanni and Marco Schneider, an Italian family with three generations of experience in the trade of the finest wools and textile fibers. The brand further strengthens its bond with the raw material. A natural continuity that unites Austrian tradition and Made in Italy craftsmanship, honoring heritage, yet clearly attuned to the present.